Oz Estratégia+Design Review 2026: Brand Strategy and Design From São Paulo

Introduction

Three friends meet at architecture school in São Paulo. They graduate together. But instead of designing buildings, they decide to design brands. They bring their architect's thinking with them: structure first, then beauty.

That's the story behind Oz Estratégia+Design.

Oz Estratégia+Design (also called Oz Design or Oz Strategy+Design) is a brand strategy and design consultancy in São Paulo, Brazil. Its three partners are André Poppovic, Giovanni Vannucchi and Ronald Kapaz. It works on branding, visual identity, editorial design, digital, signage and retail branding. One of its best-known projects is the identity for the football club Athletico Paranaense, which won an iF Design Award. Ronald Kapaz is one of Brazil's most respected brand designers, active since 1979.

I'm always curious about designers who trained as architects. They tend to think about how people move through a brand, not just how it looks.

Quick Answer: Should You Hire Oz Estratégia+Design?

Yes, if you're a Brazilian company, club or retailer that wants strategic branding from a senior, long-established team. If you're outside Brazil, need a quick website or have a small budget, look elsewhere.

How I Researched Oz Estratégia+Design

Disclosure: my service is in the alternatives table. Oz and I both create brands, but Oz works for large Brazilian organizations. I'm a solo designer building brands and websites for smaller businesses.

I haven't worked with Oz. On November 2, 2026, I read a Brazilian trade news article, Ronald Kapaz's Wikipedia page, a Print magazine article, Graphex and Icograda pages, and an iF Design Award project page. I couldn't find a founding year, team size, prices or client reviews.

What Is Oz Estratégia+Design?

Oz is a consultancy, which means it starts with strategy before design. The name says it: "Estratégia+Design" means "Strategy+Design."

Here's what I could confirm:

• Partners: André Poppovic, Giovanni Vannucchi and Ronald Kapaz.

• Background: all three studied architecture together.

• Location: São Paulo.

• Services: branding and strategy, identity, editorial, digital, signage and retail branding.

Ronald Kapaz has a long public record:

• Born in São Paulo in 1956, studied at the University of São Paulo.

• Active as a designer and brand strategist since 1979.

• Represented Brazilian designers at ICOGRADA conferences around the world.

• Sat on an international jury in 2011 for a universal human rights logo.

• Judged the Graphex design awards in Canada in 2008.

What Does Oz Estratégia+Design Do?

The Athletico Paranaense project is a big one. Football clubs in Brazil have passionate fans, and changing a club's look is risky. According to iF, Oz designed the new identity, which launched in 2018 after up to 12 months of development. It won an iF Design Award.

What Does Oz Estratégia+Design Charge?

The catch to plan for

The Athletico project took up to a year. Strategic branding for a big organization is slow by nature: research, workshops, testing and approvals. If you need something live in a month, this isn't the right pace.

A real-world scenario

Picture a regional supermarket chain in Brazil with 40 stores. Its logo is old, and the stores all look different.

Oz's mix of strategy, identity, signage and retail branding fits well. It might start with customer research, then design a new identity and a signage system that works in every store. If I ran the chain, I'd ask Oz to redesign one pilot store first, measure the reaction, then roll it out.

What Are Clients Saying About Oz Estratégia+Design?

I didn't find Clutch, Google or other public reviews. Here's the recognition I found:

• An iF Design Award for the Athletico Paranaense identity.

• Ronald Kapaz's long jury and conference record, including ICOGRADA and Graphex.

• Kapaz quoted as head designer of Oz in Print magazine.

• A public human rights logo jury role in 2011.

Public client reviews are missing, so ask Oz for references from a project like yours.

Can You Trust Oz Estratégia+Design?

Yes. It's a São Paulo consultancy with three named partners, an iF award and a founder-partner with more than 40 years of recognized work.

What I Think as a Designer

What I respect most is the architecture background. Architects think about structure, flow and how people use spaces. That's very useful for brands, especially for retail and signage.

I use a small version of this when planning websites. Before designing anything, I sketch the page structure, like a floor plan. Where do visitors enter? Where should they go next?

My caution: Oz's public info is thin. I couldn't find its founding year, team size or recent projects beyond 2018. Ask for recent work and a clear process.

What Oz Estratégia+Design Does Well

• Strategy-first branding.

• Retail and signage skills.

• Senior, experienced partners.

• Award-winning sports identity.

• Deep Brazilian market knowledge.

Where Oz Estratégia+Design Falls Short

• Very little public info.

• No public prices.

• No online reviews.

• Slow for urgent projects.

• Mostly Portuguese communication.

Who Is Oz Estratégia+Design Right For?

Oz suits you if you're:

• a Brazilian sports club or league,

• a retailer with many stores,

• a large company needing a rebrand,

• an organization needing signage and identity together.

Who Should Skip Oz Estratégia+Design?

Look elsewhere if you need:

• a quick, low-cost logo,

• a website built in weeks,

• a team outside Brazil,

• a studio with many public case studies.

What to Ask Oz Estratégia+Design on the First Call

1. "Which of the three partners would lead our project?"

2. "Can you show recent projects from the last few years?"

3. "How long does your strategy phase usually take?"

4. "Do you design retail spaces, or only the graphics?"

5. "Can we work with you in English?"

6. "What budget range do your identity projects need?"

Other Studios People Ask About

Think of this as a shortlist, not a ranking. I'm the top row, and the four after me come from this same group of reviews.

Who's Behind This Review?

I'm Subarno, a self-taught designer who works solo on brands and no-code websites. I plan every website like a small building: structure first, decoration after.

My $1,000/month retainer covers:

• website design in Figma,

• website builds in Framer or Webflow,

• branding for smaller businesses, like logos, colors and brand guides,

• small website animations and interactions,

• banners, posters and social media content.

Book a free 30-minute call or tell me a bit more on my contact page. If you're a Brazilian organization that needs strategic branding and signage, Oz Estratégia+Design is the better choice.

Bottom Line: Is Oz Estratégia+Design Worth It?

Oz Estratégia+Design is a São Paulo consultancy run by three architects, including veteran designer Ronald Kapaz. Its iF-winning Athletico Paranaense identity shows it can handle big, emotional brands.

Public details are thin and projects take time. Ask for recent work and references. If they're strong, Oz brings rare senior experience to Brazilian branding.

Questions People Ask About Oz Estratégia+Design

Who runs Oz Estratégia+Design?

Partners André Poppovic, Giovanni Vannucchi and Ronald Kapaz.

Where is Oz Estratégia+Design based?

In São Paulo, Brazil.

What is Oz known for?

Brand strategy, identity, signage and retail branding, including the Athletico Paranaense identity.

Who is Ronald Kapaz?

A Brazilian designer and brand strategist, active since 1979 and a partner at Oz.

Has Oz won awards?

Yes. Its Athletico Paranaense identity won an iF Design Award.

How much does Oz Estratégia+Design cost?

It doesn't publish prices, so ask for a quote.

Sources

• Oz Estratégia+Design official website

• Grandes Nomes da Propaganda

• Wikipedia, Ronald Kapaz

• Print magazine, Burle Marx exhibition article

• Graphex 2008 judges list

• Icograda Design Week speaker list

• iF Design Award, Club Athletico Paranaense

Studios update their prices, people and services often, so confirm every detail directly before you hire.